In 2007, when we were originally developing our philosophy of belief strategy we created our Articles Of Faith document. The document was a five statement manifesto in which we set out our beliefs about luxury brands, and the strategic direction that they needed to take.
Originally it was a private document that we circulated only among our clients. More recently, we expanded the document, and published it for the first time
We have just updated the statements, and are making them available as a PDF download.
Download Agenda Inc.’s Articles Of Faith