Another example of a modified hotel business model has been launched in Milan.
The Town @ House Street project provides an alternative to most hotels which, it argues with their high floors, unopening windows, and generic design tend to disconnect guests from the city in which they are staying.
Town @ House Street turns shop-owners into hoteliers, and thrusts guests into the city where they are staying, with a fully-automated modified retail unit, offering “urban anonymity”. All of which may – or may not – be an attractive proposition. It may be a great marketing spin on the opportunity to live in a shop, with your city experience as street noise, and room service as local restaurants.
Currently being tested in Milan, Town @ House Street is part of The Metropolitan Spaces Renovation Project which plans to spread to major metropolises all over the world.
Town @ House Street website