The Margiela retrospective book, published by Rizzoli last year, contained an interesting guide to the symbolic equities of the Margiela brand… explaining the relevance and meaning of the various distinct visual elements; including white coats, recycling, anonymity, trompe-l’oeil, white label and the four white stitches, use of Stockman busts, the ‘maison’, and meaning of ‘Line 0′.
Last year, in our white paper, Margiela and the Cult of Invisibility [download PDF], we explored the brand’s symbolic equities, and how it has often under-leveraged, and even misunderstood, the power of some of these idiosyncratic cues.
Download full Margiela glossary
Skim read the book on Vimeo