The top 10 stories from our Twitter Feed over the the last week. Follow us at twitter.com/agendainc
#1 – Fendi rising (Bloomberg)
#2 – Cavalli CEO says ‘major recession is over’ for luxury goods (Bloomberg)
#3 – Louis Vuitton extends ‘Mon Monogram’ personalization service to online store (LouisVuitton)
#4 – Who are the world’s wealthiest artists? (ArtInfo)
#5 – Montblanc [...]
Claire Morgan is an Irish visual artist who specializes in working in a repetitive and intensely precise way with natural materials such as fruit, leaves, and elements of taxidermy to transform the chaos of nature into unnatural calmness.
Morgan’s sculptural material is ordinary, familiar and everyday, but is transfigured through the rigor of formal composition into [...]
The most powerful strategy for luxury brands is to communicate more than messages. The opportunity is to communicate an series of ideas through the product portfolio, allowing the product to become a media channel in its own right.
We work with a range of ideas to embed them in luxury products and services. Let us know [...]
The top 10 stories from our Twitter Feed over the the last week. Follow us at twitter.com/agendainc
#1 – Lexus under threat as Toyota problems continue to escalate (The Times, UK)
#2 – Montblanc consumers to watch their bespoke watches being made via webcam (EuropaStar)
#3 – The Future Of Fashion; part one (Style.com)
#4 – Who sits where [...]
The top 10 stories from our Twitter Feed over the the last week. Follow us at twitter.com/agendainc
#1 – The future of luxury air travel? (The Age, Australia)
#2 – Facts and figures on Chinese multimillionaires (China Daily)
#3 – LVMH profit drops 13% in 2009 (BusinessWire)
#4 – Jeff Koons x BMW (Wired)
#5 – W Hotels to name [...]
We’re just 5 weeks into the new year, but a big theme – perhaps not a surprising one – is already emerging for luxury brands. 2010, quite clearly, is going to be all about heritage.
This week, WWD dedicated a front page story to the relationship between luxury brands and heritage, the International Herald Tribune just [...]
Earlier this week, WWD wrote an interesting piece about the evolving role of heritage at luxury brands; including some quotes from Lucian.
“Consumers want something they can believe in, and heritage is the best anchor that luxury brands have,” said Lucian James, founder of strategic consultancy Agenda Inc., based in New York and Paris. “It allows [...]
Luxury brands should operate as individual belief systems, distinct from each other, creating specific ways for consumers to be involved and to express themselves through their allegiance with the brand.
One of the problems with current luxury brands is that many of them have adopted the same set of codes, the same style of advertising, [...]