The top 10 stories from our Twitter Feed over the last 7 days. Follow us at twitter.com/agendainc
#1 – Lady Gaga; the business model (Forbes)
#2 – Couture shows accessorize, creation of new ‘luxury week’ (The Telegraph, UK)
#3 – Fascinating article on the (socio-)economic implications of the proposed Botox botax (Slate)
#4 – Saab to close? (Yahoo!)
#5 [...]
Some verbatim from the interview we gave yesterday to WWD on the challenges and opportunities for luxury brands and social media.
There are a series of challenges and opportunities…
- Understand real-time content. Whether they like it or not, in the new environment, luxury brands are also publishers. We all are. And bloggers are the new editors. [...]
The top 10 stories from our Twitter Feed over the last 7 days. Follow us at twitter.com/agendainc
#1 – Book for pre-order: The Hermès scarf, History & Mystique (Amazon)
#2 – Michael Stipe collaborates with Maison Martin Margiela (NBC)
#3 – Tom Ford to be worth $1B in 5 years (Arabian Business)
#4 – Brand manifesto: Hermès manifesto for [...]
Last week, Agenda Inc., in partnership with m-O, launched the Luxury Talent Initiative.
The Luxury Talent Initiative is a recruiting tool with the specific goal of bringing the oxygen of new talent into the luxury sector. We believe that for luxury brands to survive, they need skills and talents currently being deployed outside the luxury industry, [...]
In 2007, when we were originally developing our philosophy of belief strategy we created our Articles Of Faith document. The document was a five statement manifesto in which we set out our beliefs about luxury brands, and the strategic direction that they needed to take.
Originally it was a private document that we circulated only among [...]
Everything that luxury brands need for 2010 is here in 3 1/2 minutes… “You’ve got to give to get back to the love…”
In terms of belief strategy, no brand is more credible – or literal – about the way that it positions its brand than the Trappist beer, Westvleteren.
The brand goes go against all modern business methods and thrives as a result, and as a case study of how luxury brands can operate to create an element [...]
The top 10 stories from our Twitter Feed over the last 7 days. Follow us at twitter.com/agendainc
#1 – Sarasin Group creates a new benchmark in Islamic wealth management (AME)
#2 – Gucci launches reflect and connect social networking site (EyeWeb)
#3 – Luxury brand stock picks (WSJ)
#4 – Russian luxury auto maker reconsiders the use of whale [...]
New ways to showcase collections are rapidly developing, and speeding up… Towards the end of last year, Adam Kimmel released this movie…
Now Sono create an equally adrenalized showcase for their new collection, albeit one with models that look significantly more nervous…