Yesterday, the Comité Colbert, France’s organization launched a new website in called cColbert.cn aimed at showcasing French luxury brands to a growing Chinese audience.
The Comité Colbert is a slightly curious organization, a kind of lobbying organization on behalf of its members – 70 French luxury brands – but one which has no parallel outside France. [...]
It seems increasingly clear that the talents needed to sustain the future of luxury will not be the same ones that have delivered success in the past. The entire landscape has changed; retail, distribution, media, products, brands, and communication. Luxury brands are intensely sensitive to cultural change, and the rise of a digital, fragmented, tribal [...]
So, Firma Design in Moscow seem like a cool agency, they really do; their clients include Denis Simachev, Mark Buxton, Terekhov and more. But their enthusiasm for China might not be best expressed through the images or copy on their website. Their love of pirates and of the “unity of the Chinese mafia” might not [...]
Most luxury brands have been reluctant to explore the opportunities around alternative and guerrilla marketing. There is a widespread belief that guerrilla marketing involves street stunts, trompe l’oeil visual puns, comically adapted billboard, and general commuter disruption and stress. None of which feels particularly appropriate for luxury brands.
In some ways that belief is accurate.
But we [...]
One day Levi’s will create a piece of communication that will be as amazing as the brand, and, overnight it will return to being the #1 jeans brand. It’s one of those rare iconic brands that seems to make a habit of creating ads that get in the way of the excellence of the product, [...]
If the goal of luxury brands is to encourage consumers to emotionalize their products, then one of the most helpful skills for a planner or manager of a luxury brand is to be able to connect to the emotional and spiritual drivers of contemporary culture.
One of the best recent publications that connects contemporary culture to [...]
Sang Bleu is one of the most radical and innovative magazines currently in the marketplace, with an inspirational mission.
Sang Bleu was initiated in 2004 in London as an attempt to create a publication proposing a contemporary and experimental vision of modern culture and style. Rejecting the usual categorizations and segmentations, Sang Bleu’s statement is to [...]
Earlier this year – and published in Edition #3 of our Fluxe newsletter – we conducted an interview with Dan Ariely, author of the book Predictably Irrational, and an lecturer in behavioral economics at MIT.
Anyone who has read his book will know that one of the main principles of his research is the effect that [...]
Today we’re publishing a major update of the music playlists from fashion week in New York, London, Paris and Milan for the Spring / Summer 2010 runway shows… Final update and full report to follow in two weeks.
Paris-based DEVASTEE have given us an mp3 download to accompany their fantastic playlist for their show, mixed by [...]
We’re fans of manifestos. We’re fans of ideas that challenge existing business models. And we’re fans of Rick Owens. As a result, we’re enormous fans of the wonderfully esoteric Some/Things Magazine.
The market is full of unviable fashion magazines – hovering somewhere between vanity projects and ill-conceived business models.
Some/Things is different.
It’s a magazine that actively rejects [...]