It’s been a fascinating and busy Summer. We have been working with a team of experts on the overlap between luxury strategy and belief systems.
We’ll be launching various new initiatives over the next few months, including a limited lecture series on the guiding principles of belief strategy, and more on what luxury brands can learn [...]
We’re taking a month’s break from the blog to spend some dedicated time focusing on new research; into cults, religions, and the strategic connection between luxury brands and the sacred.
We’ll be back on September 1st.
Agenda Inc.’s consulting philosophy is based on belief strategy. The idea behind belief strategy is disarmingly simple. The creation and management of a brand is essentially the creation and management of a belief system. Since best practices in belief systems originate in the world’s religions and cults, we use religions and cults to inspire strategies [...]
The blog is on hold this week… We’re in California researching cult membership… Back on Monday…
An interview from 2006 with Carlos magazine about the relationship between pop culture, and marketing, and where Warhol fits into it all…
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During the last decade, luxury brands have undergone a revolution. After hundreds of years of controlling their message, they were thrust into the pop culture spotlight, first through traditional media, and now through social media.
In this new environment, the role of the brand manager is shared with an enthusiastic, dynamic fanbase who insist on being [...]
Download Agenda Inc.’s Full Articles Of Faith
During the first half of 2009, we published a monthly newsletter called Fluxe – the format for which changed into this blog. We’re now making Fluxe available again for download. Please note that some of the internal links in the PDFs may be broken since last year.
Fluxe#1: Including… The recession-proof strategies of Hermès, Belief economics [...]
Download Agenda Inc.’s Full Articles Of Faith
Luxury is becoming more complex, incorporating not just ideas and symbols of status, but also a sense of community, belonging and an emerging attitude to spirituality.
We work with a range of ideas to embed them in luxury products and services. Let us know if you want to hear more.
Download Agenda Inc.’s Full Articles Of [...]