UP THERE from The Ritual Project on Vimeo.
A new short documentary on the demise of hand-painted billboard advertisements. It’s a story of technological change making hard earned skills nearly obsolete and of the few hold outs who won’t let the trade die completely…
An iconic 1915 fire and brimstone advertisement from Cadillac, during an era when one luxury strategy was to seal the deal with a powerful rallying cry of ownership and responsibility, and to challenge consumers to live up to their appetites for luxury… An era when luxury was sold with a sobering moral price…
The ad [...]
Louis Vuitton have just announced they will be pursuing litigation against Hyundai for their 2010 Superbowl commercial. According to the trademark dilution complaint, “Hyundai’s conduct is likely to both dilute the distinctiveness and tarnish the reputation of the LVM marks.” The suit begins next week in New York as Louis Vuitton Malletier v. Hyundai Motor [...]
One day Levi’s will create a piece of communication that will be as amazing as the brand, and, overnight it will return to being the #1 jeans brand. It’s one of those rare iconic brands that seems to make a habit of creating ads that get in the way of the excellence of the product, [...]