Vivienne Westwood’s new revolution begins tomorrow with 100 days of positive thought, active change, speaking up and being heard…
As preparation, we highly recommend a (re)-read of the original manifesto – a satire of modern society with fictional vignettes from pirates, slave-girls, Aristotle and Pinnochio, among others – download original manifesto (PDF)
More information at AR100Days
A compelling document from the Office of Strategic Services was published in 1943. It is a briefing document on the “criteria of a successful rumor”. Obviously a military document written during World War Two is going to have different objectives and a different tone, but it is striking how much the briefing reads like best [...]
Most luxury brands have been reluctant to explore the opportunities around alternative and guerrilla marketing. There is a widespread belief that guerrilla marketing involves street stunts, trompe l’oeil visual puns, comically adapted billboard, and general commuter disruption and stress. None of which feels particularly appropriate for luxury brands.
In some ways that belief is accurate.
But we [...]