This week the NY Times / International Herald Tribune ran a piece on how iphone applications are helping luxury fashion brands diversify, accelerate and connect in a more real-time way with consumers.
The piece includes part of an interview that Fiona Mackay conducted with us.
Download the PDF article “In the Palm of Your Hand…”
Agenda Inc. in the New York Times
March 11th, 2010
A heritage lesson for luxury brands
March 5th, 2010
This comment from novelist Isabel Allender applies as accurately to the lives of people, as to the marketing strategy around heritage for luxury brands.
Chanel temporary tattooes go live
March 5th, 2010
The much talked about temporary tattooes from Chanel, hand-drawn by Peter Philips, Global Creative Director of Chanel Makeup, just went live on the Chanel eCommerce site.
Louis Vuitton sues Hyundai over Superbowl ad
March 1st, 2010
Louis Vuitton have just announced they will be pursuing litigation against Hyundai for their 2010 Superbowl commercial. According to the trademark dilution complaint, “Hyundai’s conduct is likely to both dilute the distinctiveness and tarnish the reputation of the LVM marks.” The suit begins next week in New York as Louis Vuitton Malletier v. Hyundai Motor America, 10-cv-1611, U.S. District Court, Southern District of New York (Manhattan).
Twitter Digest: 14th to 27th February
February 28th, 2010
The top 10 stories from our Twitter Feed over the the last week. Follow us at twitter.com/agendainc
#1 – Fendi rising (Bloomberg)
#2 – Cavalli CEO says ‘major recession is over’ for luxury goods (Bloomberg)
#3 – Louis Vuitton extends ‘Mon Monogram’ personalization service to online store (LouisVuitton)
#4 – Who are the world’s wealthiest artists? (ArtInfo)
#5 – Montblanc forced to apologize and withdraw the ‘Gandhi’ pen… (Outlook India)
#6 – 78% of affluent consumers are active in social media (Marketwire)
#7 – Future of Fashion; Hedi Slimane on Twitter, amateurism, and “digital chaos” (Style.com)
#8 – Burberry’s global digital offensive (The Telegraph, UK)
#9 – Theo Fennell on how ‘quirky’ will save the luxury market (This Is London)
#10 – Pierre Cardin still empire-building at 87 (AFP)
Emerging Talent: Claire Morgan
February 25th, 2010
Claire Morgan is an Irish visual artist who specializes in working in a repetitive and intensely precise way with natural materials such as fruit, leaves, and elements of taxidermy to transform the chaos of nature into unnatural calmness.
Morgan’s sculptural material is ordinary, familiar and everyday, but is transfigured through the rigor of formal composition into a mysterious melancholic meditation.
Today is the final day of a significant exhibition of her work at the Galerie Karsten Greve Gallery in Paris. We urge you to go if you can…
Claire Morgan website
Agenda Inc. – Article Of Faith #5
February 18th, 2010
The most powerful strategy for luxury brands is to communicate more than messages. The opportunity is to communicate an series of ideas through the product portfolio, allowing the product to become a media channel in its own right.
We work with a range of ideas to embed them in luxury products and services. Let us know if you want to hear more.
Download Agenda Inc.’s Full Articles Of Faith
Twitter Digest: 7th to 13th February
February 15th, 2010
The top 10 stories from our Twitter Feed over the the last week. Follow us at twitter.com/agendainc
#1 – Lexus under threat as Toyota problems continue to escalate (The Times, UK)
#2 – Montblanc consumers to watch their bespoke watches being made via webcam (EuropaStar)
#3 – The Future Of Fashion; part one (Style.com)
#4 – Who sits where at fashion week and why (Vanity Fair)
#5 – De Beers launches optimistic strategy for 2010 (Diamonds.net)
#6 – Oxford University to launch perfume brand extension (Daily Mail)
#7 – PPR to struggle with future of McQueen brand? (Bloomberg)
#8 – Burberry’s Bailey on McQueen, the democracy of trench coats, and Britishness (The Guardian, UK)
#9 – Behind the scenes at Balenciaga perfume (YouTube)
#10 – Online store for nun and monk made foods (Yahoo!)