To capture the consumer imagination, luxury brands need to maintain a compelling narrative. But in a fragmented and accelerated marketplace, it’s easy for the narrative to spin off track. When that happens, the business, relevance and coherence of a luxury brand is seriously damaged.
At Agenda Inc. we work with luxury brands at a deep strategic level to keep brand narrative anchored, consistent and clear. We achieve great results by building narratives that deliver maximum emotional, psychological and visceral impact.
As a result, our clients are better able to inspire internal teams and stakeholders, to monetize brand heritage, and to speak more compellingly to the consumers who sponsor their survival.